MARTIN JEYES
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Pukka Pies
Everything's Pukka

Mmm, pie. The ultimate comforter for whatever's happening.

The Campaign broke all Pukka’s previous sales records,
​​and was nominated for a Drum Creative Award.

Pukka Pies 'Everything's Pukka' from Quiet Storm on Vimeo.

We also had some darker characters the client didn't go with…
​
Fireman (with charred remains): “I’m sorry.”
Cat meowing. Subtitles: “I’m the reincarnation of your mother.”
Woman: “I saw your husband on a dating site.”
Two builders: “We love wearing your clothes when you’re not in.”
A ghost walks in: “Your house was built on a graveyard.”
Father Christmas: “I don’t exist.”
Policeman (carrying crushed metal cube): “We found your car.”


(They should’ve re-ran it in 2020; “Global pandemic? Don’t worry, everything’s Pukka!”)
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Online Ads
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The idea worked with their new brand as well...
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Tactical Ads
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And I was chuffed that my line, "Everything's Pukka," made it onto every pack in the country...
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