Copywriting Services
I'm a senior creative in advertising, first and foremost.
But when it comes to the nitty gritty of writing ads, I'm a copywriter.
Which includes excellent spelling, grammar and proofreading skills...
But when it comes to the nitty gritty of writing ads, I'm a copywriter.
Which includes excellent spelling, grammar and proofreading skills...
Press/Posters
From simple, witty, attention-grabbing headlines, to serious but engaging long body copy,
I've concepted and written hundreds of press and poster ads over the years.
A few examples...
I've concepted and written hundreds of press and poster ads over the years.
A few examples...
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Script Writing
All the scripts for the TV ads in my ADVERTISING section were written by me.
Just play one. Those words are examples of my work.
I've also written radio scripts for various brands, from Sky to Amazon to Ikea to Whiskas. Examples below.
Just play one. Those words are examples of my work.
I've also written radio scripts for various brands, from Sky to Amazon to Ikea to Whiskas. Examples below.
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Avast 'It Wasn't Me' (to the tune of 'It Wasn't Me' by Shaggy).
V1 VO: Hey internet! VO (singing): Gave away my address now? INTERNET (singing): It wasn't me. VO (singing): Looking at my date of birth, how? INTERNET (singing): It wasn't me. VO (singing): Someone went and cloned my I.D. INTERNET (singing): It wasn't me. VO (singing): Now I got a twin in Fiji. INTERNET (singing): It wasn't me. VO: The internet can't be blamed for everything. But you shouldn't tolerate its flaws. Download Avast and stay safe. Because we all deserve an internet that works for us. VO (singing): I love you internet But I've been bitten in the past. So now I'm downloading free an Antivirus called Avast... VO: Avast. The world is waiting. |
V2 VO: Internet! What?! VO (singing): Something's messing with my laptop. INTERNET (singing): It wasn't me. VO (singing): Wiping files and it won't stop. INTERNET (singing): It wasn't me. VO (singing): Clicked a link to Miley Cyrus. INTERNET (singing): It wasn't me. VO (singing): But instead I got a virus. INTERNET (singing): It wasn't me. VO: The internet can't be blamed for everything. But you shouldn't tolerate its flaws. Download Avast stay safe. Because we all deserve an internet that works for us. VO (singing): I love you internet But you always think about me last. So now I'II get a free award-winning Antivirus called Avast... VO: Avast. The world is waiting. |
B2B Copy
I can also work magical words into your B2B communications.
From promotional literature to corporate videos to website landing pages.
Below are examples from a campaign for B2B company, Rocket Software.
They wanted decision makers to relax about the potentially disruptive modernisation of their companies’ I.T. systems.
I brought it to life with a chilled out ambassador...
From promotional literature to corporate videos to website landing pages.
Below are examples from a campaign for B2B company, Rocket Software.
They wanted decision makers to relax about the potentially disruptive modernisation of their companies’ I.T. systems.
I brought it to life with a chilled out ambassador...
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Healthcare Copy
Below are examples of copy aimed at healthcare professionals -
one a hi-tech diabetes monitoring system, the other an Inflamed Bowel Disease treatment -
appearing in industry magazines and as DM pieces
one a hi-tech diabetes monitoring system, the other an Inflamed Bowel Disease treatment -
appearing in industry magazines and as DM pieces
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And Every Medium You Can Think Of...
I've created copy solutions for film, radio, OOH, digital OOH, social media, mobile, web banners, press/posters, events/experiential, websites and landing pages, brand and strategy documents (from TOV to taglines to manifestos), email, sampling, press releases, Direct Marketing fliers, POS... even a wall mural at Chelsea FC.
Below example: social media carousel for PayPal.
Below example: social media carousel for PayPal.
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And here's my wall mural poem for Carabao Energy Drink at Chelsea Football Club, which in reality is about 20ft tall.
Away From Advertising
Copy isn't just part of my job, it's what I do for fun... with stand-up comedy, poetry and even a novel!
YouTube & TikTok Channel - The Beardiverse
I have written poetry for advertising campaigns, including this one voiced by Suggs of the band Madness,
but most of my poetry is for fun.
The Beardiverse is an irreverant take on life's oddities.
Click on the left image for the YouTube channel, right for TikTok.
As an additional skill, I record and edit the films myself.
(Warning: some poems contain fruity language!)
but most of my poetry is for fun.
The Beardiverse is an irreverant take on life's oddities.
Click on the left image for the YouTube channel, right for TikTok.
As an additional skill, I record and edit the films myself.
(Warning: some poems contain fruity language!)
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I've also written a novel, as yet unpublished, with two more on the way...
Dry Humour
I set myself a challenge: Give up alcohol for a year and write a humorous book documenting it.
Highlights include:
Rescuing a cat from Bulgaria.
Being made redundant.
A brief brush with fame.
Performing comedy poetry on stage (the poems I wrote and performed are in the book).
Meeting my girlfriend (who I now live with).
And an epic journey to the most remote pub in the British Isles
...for my first beer in a year (see pic above).
It's written, and I’m currently looking for a publisher.
p.s. I'm not small, that's just a very big landlord!
Highlights include:
Rescuing a cat from Bulgaria.
Being made redundant.
A brief brush with fame.
Performing comedy poetry on stage (the poems I wrote and performed are in the book).
Meeting my girlfriend (who I now live with).
And an epic journey to the most remote pub in the British Isles
...for my first beer in a year (see pic above).
It's written, and I’m currently looking for a publisher.
p.s. I'm not small, that's just a very big landlord!
